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Lead Generation

Lead Generation

  • Overview
  • Curriculum

What is Lead Generation?

Lead generation is the process of creating a system in which you can enhance your sale’s productivity and efficiency. In simple terms it is done to generate consumer’s interest or inquiry about a product or services for a business

You can easily identify your target customers and give your Sales people the tools to turn them into potential or loyal customers by making the sale. It is one of the most significant part of marketing ventures.


Lead generation is the marketing process of stimulating and capturing interest of a prospect in a product or service for the purpose of developing sales. It often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. The buying process has changed exponentially, and marketers need to find new ways to reach buyers. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.


  • Attain higher Conversion Rates
  • Gives us important information about the clients
  • Online Presence in the market
  • Gives us proper Leads
  • Help grow business quickly
  • Introduction about lead and lead generation
  • Why lead generation?
  • Lead funnel and its’ stages
  • On what basis can we qualify a lead?
  • Lead generation strategy
  • Components of a Lead Generation Process