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Online Reputation Management

Online Reputation Management

  • Overview
  • Curriculum

What is Online Reputation Management?

Online reputation management focuses on everything about the brand of the company in the online community. Management of reputation is of utmost importance if it has been hampered in the past. Cloutlearn will successfully outline in this course the various processes involved in maintaining the reputation. It will educate the students about the cleaning stage and its effect on the company. We highlight the importance of online reputation management and why it is necessary to appoint a manager in the very beginning and not after the damage has already been done. Online reputation management is not damaging control rather it attempts to establish the online brand foundations. Online reputation enables to make the company secure a suitable position in the industry irrespective of the negative reviews provided by the customers. We provide an in-depth knowledge and the strength of an online reputation manager in maintaining the position of a particular company or brand.


  • Online Reputation Management can increase visibility, build up brand equity, and help generate advocacy all while building your online reputation in the industry.
  • If customers are not happy with the product, service or a situation, they tend to write about it on internet. In ultra fast paced modern world few negative comments can create a havoc to businesses. Internet helps in taking feedback and working constructively towards improvement.


  • People trust a brand with a good reputation more than others. Brand Name matters a lot in the business.
  • Companies with high ratings and reviews get more business. Hence, they are able to generate more profits.
  • Brands with a positive reputation earns better employees. This helps in the acquisition of better talents.
  • People tend to move with crowds.
  • Introduction to online reputation management
  • Why do we need this?
  • What is ORM?
  • How to handle the brand online
  • How to overcome negative status
  • Tools used for online reputation management
  • Current market analysis
  • Online reputation management golden rules